I design enterprise platforms, mobile apps, and the paid media that sells them. Over the last few years that's looked like capacity planning systems for technicians across five regions, mobile apps for field service teams, and a few hundred ads pulling somewhere between 3x and 9x ROAS.

What I actually care about is the small stuff. The spacing. The pause before a menu opens. The weight of a number against the one above it. Whether a color is doing real work or just sitting there for the vibes. Whether a button feels right when you press it, or just looks right when you don't.

I've been folding AI tools into my process since well before the rest of the field caught up. Not for the hype. Because it gives me back the hours I'd rather spend on the parts that don't scale, like sitting with a problem long enough to actually see it.

Most of my job is making dense things feel obvious. The rest is making sure you never notice how long that took.